I drammatici cambiamenti nel paesaggio brasiliano e il mercato vivaistico nel decennio scorso

Jeremy Chancey – Paesaggista, Vicepresidente Sociedade Brasileira de Arbozicao Urbano – SBAU

The traditional Brazilian landscape which still has many vestiges to Roberto Burle Marx’s revolutionary work as an artist and an expert plants man, were built with plant materials that often were a result of harvesting from native habitats and/or being grown by very small nurserymen whom worked from their homes. Oftentimes the plants were sold in recycled olive oil cans or yet smaller plastic bags and transported with ì small wood crates. Only after 1993 did we witness the relocation of any larger trees or palms, (over 5 meters tall). Since then the demand for the tallest palm or largest tree is the norm. However, since this is a very new practice many errors are being committed not only by the person performing the relocation work but also with the Government agencies with whom the specifications that they are still utilizing are out of date. The continued demand for large plant materials has lead to a few industrious persons whom do not come from a traditional nurserymen background. These individuals are investing time and substantial monies to bring technologies from all parts of the world to begin to attend to this demand for large plant materials. The challenge will be how to educate the consumer on quality plant materials and fair pricing for the marketplace. With such a rich history and abundance of Flora it is hard to believe that Brazil would ever need to utilize exotic species of plants but with the extensive populations of European backgrounds the demand for European-styled gardens flourishes even through to today. During the turn of the 19th century and through the mid 20th century many cities were master planned throughout Brazil with large areas for parks and street trees. However, the nursery industry did not grow at the same vigour as did the Brazilian economy. We observed many nurseries that were developed post World War II that had to abandon their tree production that had been planted and not sold for the lack of demand. Some of those nurserymen transitioned into orchid growing which has proved to be more sustainable. The standard size for street trees up until a few years ago was 1.80 meter tall. The standards for the growing methodology were rarely indicated, leaving the quality to the discretion of the seller. Likewise, there is not a school exclusively for Landscape Architecture and the first Urban Forestry School was started within the past two years. With the opening of the Brazilian economy post President Fernando Collor in 1992 theBrazilian landscapes saw a surge in new projects. Developers have seen this and utilize in their advertising the enticements of “green” whether it is with green spaces within the new development or next to parks and the publication of the landscapers name is normally published next to the architect for the project. The renderings of the proposed projects reflect large trees and palms with extensive flowering plants to entice the consumer. Landscape Architects and designers specify large tree and palms on their landscape projects. The difficulty is that finding large quality plant materials is dependent on visits to open air markets which have plant sales at least twice a week in the State of Sao Paulo. If those plant materials are not found there then a number of growing areas that are known for growing plant materials will need to be visited throughout the Southeast region of Brazil. These nurseries’ vary in size and quality and historically do not publish a price list. We still see shipments of plant materials travelling from three to five days to regions of the Northeast of Brazil where there are few or no nurseries in place to supply the needed diversity. With the increased demand and “apparent” sustainability nurserymen have been increasing their investments within their businesses. We are currently witnessing the transition of the olive oil can and plastic bag production to rigid plastic pots and a growing demand for that type of product. In the past ten years we have witnessed new participants in the nursery business whom come from entrepreneurial backgrounds. They have invested extensive sums of monies and influence. We have witnessed changes in local legislation which has increased the minimum size requirements for street trees and the elimination of exotic species within the public rights of way. Some nurserymen have created strategic partnerships with landscape design firms that guarantee a feasible landscape project as well as ensure that the grower’s investments in growing the plants will see the sale at the end. With the continued spread of the use of the Internet in Brazil the landscape designer and consumer are beginning to see the differences between poor and good quality materials as well as warranties that are comprehensive and protect their rights as a consumer. Likewise, several green industry organizations like the Brazil Chapter of the International Society of Arboriculture, the Sociedade Brasileira de Arborização Urbana (SBAU) and the Associação Nacional de Paisagistas (ANP) whose members include landscapers, arborists, agronomists, architects, foresters and government personnel are striving to address the needs of Grades and Standards for nurseries, Certifications for the practitioners, as well as many other educational efforts.

The dramatic changes in the Brazilian landscape and nursery market should continue. The necessity for the grower to reach out to other professionals for advice and partnerships should help this process. Likewise, with the inclusion of these new investors into the marketplace this should help drive pricing to reasonable levels and continue to educate the consumer as to the benefits of quality plant materials through the green industry organizations and government cooperation.

Other informations


Socieadade Brasileira de Arborização Urbana (SBAU)
Brazil Chapter International Society of Arboriculture www.sbau.org.br

Associação Nacional de Paisagistas (ANP)
Brazil Landscape Association www.anponline.com.br

Brasil Fancy
Ornamental Palm Grower www.brasilfancy.com.br

Ornamental Tree Grower www.trees.com.br

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